Adobe recently made a massive switch: they switched from being a tool vendor to becoming a reseller of consumables. The Adobe CC is treated like a consumable (like electricity, petrol, toilet paper, air travel,...), whereas the Adobe CS was treated like an asset (like a chisel, a car, a house...).
The question on my mind is: if I look at companies selling consumables, how much innovation do I see? How much innovation is for the benefit of the consumer?
If I look at companies selling consumables from a monopoly situation, how much innovation do I see?
It'll be interesting to compare the amount of R&D in asset companies vs consumable companies.
Interesting times ahead!
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